Episode 103
The Effects of Air Pollution on Performance/Ironman Regional Director Dave Christen
In this episode:
Climate change was supposed to be a long drawn out process but its effects seem to be coming fast and furious. One of the main contributors to its development is seemingly becoming worse as a result of this global emergency and that is air pollution. More and more research links air pollution to disease and mortality and a new paper shows how it can impact athletic performance specifically during an Ironman event. I review the science. Plus, an interview with Ironman regional director Dave Christen. Dave is involved in the selection of new venues for races on the 70.3 and 140.6 calendars and he lets me in on what goes on in that process as well as the frenetic weeks and days before and after an event.
Segments:
[04:50]- Effects of Air Pollution on Performance
[16:20]- Dave Christen
Links
Transcript
Hello, and welcome to the October 7th, 2022 edition of the TriDoc podcast.
TriDoc:I'm your host, Jeff Sankoff the TriDoc, an emergency physician, triathlon
TriDoc:coach, and multiple Ironman finisher coming to you from beautiful sunny.
TriDoc:Denver Colorado.
TriDoc:Today is the first ever in-between day for the Ironman world
TriDoc:championships in Kailua, Kona, Hawaii.
TriDoc:And if you are listening to this on the day that this episode is
TriDoc:released, then you know that the women's race took place yesterday and
TriDoc:the men's race will happen tomorrow.
TriDoc:I can't give you any details on what happened in that women's raised because
TriDoc:I'm recording this well in advance of the date of release, because of course.
TriDoc:I myself am in Hawaii right now.
TriDoc:Well right now on October 7th, preparing for my own Ironman world championships,
TriDoc:along with the professional men and several other men's age groups tomorrow.
TriDoc:While I am in the Aloha state I plan on speaking to as many people as I
TriDoc:can and getting as many interviews or at least soundbites as I can
TriDoc:from that event in order to build a soundscape of sorts to share
TriDoc:with you all in the next episode.
TriDoc:The event in Kona really is such an amazing experience.
TriDoc:And I know how fortunate I am to be able to be there, let
TriDoc:alone for the second time.
TriDoc:So I'm going to do my best to bring back a taste of the experience in sound
TriDoc:so that you can get a flavor for it.
TriDoc:I have no idea how my day will go tomorrow, but I can assure
TriDoc:you that a matter what, I'm going to enjoy myself out there.
TriDoc:And if for any reason things don't go as well as I hope it's not going to be
TriDoc:from lack of training or effort on I've really worked hard this year to get to
TriDoc:this race and to try and perform well.
TriDoc:But as I've said, many times, Ironman is a long day and there are only
TriDoc:so many things within your control
TriDoc:I recently swam at my regular pool in Colorado and in the lane next
TriDoc:to me was a woman training for her first ever full Ironman race.
TriDoc:We chatted a bit in between our sets and she mentioned how nervous she
TriDoc:was along with excited for her day.
TriDoc:It got me thinking about how my own Ironman experiences have changed over
TriDoc:the years from extreme nervousness over the competition itself to supreme, calm
TriDoc:from the familiarity of having done enough of them to a new nervousness
TriDoc:now rooted in wanting to perform well.
TriDoc:We all have an arc that we follow through this sport and that arc can
TriDoc:take us along varying paths to all kinds of different possibilities.
TriDoc:But at the end of the day, we all share that common purpose of wanting to achieve
TriDoc:that dream of reaching the finish.
TriDoc:For some that means getting there as fast as possible while for
TriDoc:others, it means just getting there before the time cutoffs.
TriDoc:But for all of us, it means sharing the common bond that we have in
TriDoc:our love of multi-sport and our desire to feel so completely alive.
TriDoc:Control what you can control.
TriDoc:Take the first steps and keep moving forward because your
TriDoc:finished line is waiting.
TriDoc:On the show today, I'm going to review a paper that is to be published a little
TriDoc:later on this fall on how air quality impacts the performance of age, groupers
TriDoc:and professionals in Ironman triathlons.
TriDoc:With climate change impacting races worldwide and drought and
TriDoc:wildfires contributing to worsening levels of particulate matter in the
TriDoc:air around many of these events.
TriDoc:This new research is not only timely, but concerning and what it may say
TriDoc:about what we can expect should air quality, continue to deteriorate.
TriDoc:I'm also gonna look at some other studies that have been done investigating the
TriDoc:effects of common pollutants, emitted by automobiles on runners and cyclists,
TriDoc:as well as give some ideas for how to avoid the worst air quality when
TriDoc:training and that's coming up shortly.
TriDoc:Later I have a conversation with Dave Christen
TriDoc:Dave was the former race director of the Boulder 70.3 and Boulder triathlon series.
TriDoc:But for the past several years, he has been a regional director for Ironman.
TriDoc:And in that role, he is responsible for building new
TriDoc:events and managing existing ones.
TriDoc:And he gave me a really interesting behind the scenes, look at what goes
TriDoc:on and finding new venues for Ironman branded races and bringing them to be.
TriDoc:And that conversation was really fascinating, and I know that
TriDoc:you're going to enjoy it and it's coming up just a little bit later.
TriDoc:In the meantime, I want to take a moment to thank all of my Patrion
TriDoc:supporters of this podcast who have decided that for about the
TriDoc:price of a cup of coffee per month.
TriDoc:They could sign up to support this program and in doing so get access to
TriDoc:bonus interviews and other segments that come out about every month.
TriDoc:For subscribers at the $10 per month level of support.
TriDoc:I also have a special thank you gift.
TriDoc:And the form of a pretty cool Boko tri doc podcast, running hat.
TriDoc:So visit my Patrion site today and become a supporter so that you too
TriDoc:can get access to the bonus content.
TriDoc:And maybe this cool gift as well.
TriDoc:The URL for more information and where you can sign up is patreon.com/tridocpodcast.
TriDoc:And as always, thanks so much in advance just for considering.
TriDoc:A couple of years ago now the intergovernmental panel on climate change
TriDoc:at the United Nations issued a report that painted a pretty dire picture of
TriDoc:where things stand after a century and a half of human impacted climate change.
TriDoc:" Global warming is dangerously close to spiraling out of control.
TriDoc:The world is already certain to face further climate disruptions for decades.
TriDoc:If not centuries, to come.
TriDoc:" In many parts of the world, these
TriDoc:seen in the form of prolonged and severe drought, combined with extreme
TriDoc:heat in the summer that has led to massive wildfire seasons every year.
TriDoc:While wildfires have always been a part of natural renewal, the severity
TriDoc:and extent of the fires over the past decade has really been exceptional.
TriDoc:And the cost in terms of lives lost and property destroyed has
TriDoc:been immense and ever increasing.
TriDoc:Another way in which wildfires are having an important impact, even on communities
TriDoc:far removed from the fires themselves is through their effects on air quality.
TriDoc:Woodsmoke contains many toxic materials in the form of particulate matter
TriDoc:and gases that can be dispersed for hundreds and even thousands of miles
TriDoc:away from the point of origination.
TriDoc:Of course pollutants come from other sources as well among them are the
TriDoc:factories and cars that are contributing to climate change that gives rise to
TriDoc:those wildfires in the first place.
TriDoc:Well, air pollution in all forms is estimated to
TriDoc:significantly affect human health.
TriDoc:Causing up to 7 million premature deaths annually with an even larger number of
TriDoc:hospitalizations and days of sick leave.
TriDoc:The actual impact in terms of disease and death is really hard to come by.
TriDoc:And these are only estimates, but observational studies have shown that
TriDoc:when air quality is poorer, respiratory and cardiac diseases are higher with
TriDoc:associated morbidity and mortality.
TriDoc:Elite athletes have been shown to have significant impairment in lung function
TriDoc:when air quality is poor, including when there is increased smoke in the
TriDoc:air, and some athletes have even shown signs of developing asthma, secondary to
TriDoc:prolonged exposure to poor quality air.
TriDoc:This is because the ultra fine particles emitted by automobile engines as part
TriDoc:of the internal combustion process have a habit of making it down into
TriDoc:small airways in the lung where they can stimulate an inflammatory response.
TriDoc:That is a key component in the development of asthma.
TriDoc:Similarly other chemicals commonly found in air pollution, such as
TriDoc:ozone sulfur dioxide and nitrogen oxides can have similar results.
TriDoc:A new study to be published this fall in the journal economics and human
TriDoc:biology reports on exactly how much air quality impacts the performance of
TriDoc:the participants of Ironman triathlons.
TriDoc:The authors retrospectively evaluated the results of five Ironman triathlons
TriDoc:held in the continental United States.
TriDoc:Over a seven-year period and cross-reference them
TriDoc:with air quality data.
TriDoc:As gathered by monitoring stations operated by the
TriDoc:environmental protection agency.
TriDoc:As close as possible to each race venue.
TriDoc:They then controlled for other conditions like ambient temperature, wind speed,
TriDoc:and month of the year though the profile of the course was not considered.
TriDoc:To try and ensure that they were only looking at seasoned athletes.
TriDoc:The authors excluded anyone who had not participated in at least three
TriDoc:Ironman races, leaving them a total subject pool of just under 4,000.
TriDoc:Now, this is important because they wanted to try and normalize
TriDoc:the data as much as possible.
TriDoc:And the best way to do that is to get rid of outliers.
TriDoc:So you want to get rid of people who are doing their first Ironman and.
TriDoc:That is to be sure that you are avoiding the kinds of people who might Overly
TriDoc:skewing the data because they're slower.
TriDoc:And we know that newer athletes to Ironman tend to be slower.
TriDoc:So you try to only look at athletes who have done three or
TriDoc:more Ironmans so that your data will be a little more normalized.
TriDoc:So , you're getting rid of the variability from outliers that new athletes would
TriDoc:incorporate into the subject pool.
TriDoc:They then compared how different air pollutants impacted overall times.
TriDoc:As well as the times for the individual disciplines of the race
TriDoc:among age groupers, professionals, and then across gender men and women.
TriDoc:The primary pollutants that the authors were interested in were ozone that
TriDoc:is principally emitted by automobiles and factories and particulate
TriDoc:matter 2.5 microns or smaller.
TriDoc:This matter when present in significant amounts is known to cause
TriDoc:haziness in the air and is a common byproduct of wildfires, as well as by
TriDoc:factories involved in manufacturing.
TriDoc:The results were unsurprising, though some of the vagaries contained
TriDoc:within those results are of interest.
TriDoc:As air pollution levels rose overall performance times, as
TriDoc:well as times for each of the swim bike and run tended to rise.
TriDoc:For example, when ozone levels were higher than average, overall times increased by
TriDoc:almost 10 minutes, 1.2, 4% or one, and a quarter percent of the average time.
TriDoc:For a similar rise in particulate matter, the increase in time
TriDoc:was almost five minutes.
TriDoc:About 0.6%.
TriDoc:Now these differences are similar across men and women.
TriDoc:However, professional athletes didn't seem to show any performance decrease
TriDoc:as either ozone or particulate matter pollution increased.
TriDoc:When looking at the results for the swim bike and run individually,
TriDoc:things became more nuanced.
TriDoc:For example, ozone concentrations impacted swimming performances for
TriDoc:age, groupers and professionals.
TriDoc:But women were slightly less affected than men.
TriDoc:Particulate matter, had a much higher effect on professional athletes during the
TriDoc:bike than it did on age groupers, but they were much less affected during the swim.
TriDoc:All of this is to say that it's obviously a very complex and fluid interaction
TriDoc:between environment and physiology.
TriDoc:Other studies on this subject have showed results that in some instances
TriDoc:bolsters these findings and in others run counter, for example.
TriDoc:A study at a Florida in 2010, looked at runners who performed in
TriDoc:different temperature ranges, and in varying concentrations of ozone.
TriDoc:In this paper, heat and not ozone was the major determinant of performance
TriDoc:though, heat plus ozone levels together.
TriDoc:It seemed to impact performance more than just heat alone.
TriDoc:Another study looked at patients with chronic lung disease and compared them to
TriDoc:healthy adults and found that the better your lung function was the worse the
TriDoc:impact of air pollution on that function.
TriDoc:Now, this is obviously not in line with the findings of the
TriDoc:Ironman study, where we saw
TriDoc:better lung function as seen in professionals tended to protect against
TriDoc:the decrease in overall performance.
TriDoc:But, to be fair, this particular study was looking at athletes with chronic
TriDoc:lung disease and not Ironman athletes and certainly not professional athletes.
TriDoc:So hard to know really whether or not this paper bears any
TriDoc:relevance to the Ironman paper.
TriDoc:Other studies demonstrated that cycling performance and health metrics and
TriDoc:cyclists like blood pressure and heart rate variability, are adversely impacted
TriDoc:by increasing amounts of particulate, air pollution and ozone concentrations.
TriDoc:So air pollution clearly has an impact on athletic performance.
TriDoc:And it would seem from across the papers that in general, it's a detrimental one.
TriDoc:So the question then becomes.
TriDoc:Where is air pollution, the worst.
TriDoc:Well, the air quality index, our AQI from the environmental protection
TriDoc:agency, measures major air pollutants, including particle pollution, including
TriDoc:those particles from ground-level ozone sulfur dioxide and nitrogen
TriDoc:dioxide, as well as carbon monoxide.
TriDoc:And it can be a valuable metric to help determine when and where
TriDoc:air pollution is a problem.
TriDoc:In fact in 2019.
TriDoc:The American fitness index issued a summary report that rated American
TriDoc:cities as healthy and fit places to live.
TriDoc:And included air quality as an indicator for the first time Unfortunately in that
TriDoc:report, they noted that of the hundred largest cities in the United States.
TriDoc:Only 62% of the year.
TriDoc:Did those hundred cities actually have good air quality.
TriDoc:So knowing that triathlon performance is affected by air quality, what can
TriDoc:a triathlete do to anticipate the impact of environmental conditions on
TriDoc:their potential ability to compete?
TriDoc:To assist with this, the AQI can actually be extremely helpful.
TriDoc:The AQI is greater than on our 500 point scale with zero to 50 being considered.
TriDoc:300 to 500 being hazardous and various gradations in between corresponding
TriDoc:to escalating levels of potential harm
TriDoc:Athletes can download the air now.
TriDoc:Dot gov app for your smartphone or visit www.airnow.gov, which I will include in
TriDoc:the show notes and review the AQI for an enter zip code in order to determine
TriDoc:the air quality prior to a training session or a race and many weather apps
TriDoc:today also include this information.
TriDoc:It used to be that when air quality wasn't anticipated to be poor athletes could
TriDoc:simply do their training at times early in the morning or in the evening when the
TriDoc:contributions of automobiles were less.
TriDoc:And the AQI would be better, but with wildfires and with the
TriDoc:way climate change is going on it, this is no longer the case.
TriDoc:Now time of day seems to matter less.
TriDoc:And geography is a more important predictor of poor air quality,
TriDoc:especially during wildfire season.
TriDoc:In addition, given that an Ironman will eclipse the better part of
TriDoc:an entire day, knowing the worst AQI can best informed the likely
TriDoc:impact on an overall performance.
TriDoc:You're not necessarily going to be able to train indoors just because the AQI is bad.
TriDoc:Now the authors of the paper on Ironman athlete performance.
TriDoc:The one that I referenced the most in the segment, uh, are a clear that they
TriDoc:don't think their results will or should necessarily discourage anyone from
TriDoc:participating in these kinds of events.
TriDoc:They recognize the sacrifices that we athletes make in order to get
TriDoc:to the start line of an Ironman.
TriDoc:And that knowing the AQI erase date is unlikely to deter
TriDoc:anyone from participating still.
TriDoc:They also acknowledge that Ironman triathlons have a significant amount
TriDoc:of participants who don't finish.
TriDoc:And they wonder whether or not that number is influenced by AQI.
TriDoc:And even if that impacted their results.
TriDoc:Since they only looked at those who finished the event, is it possible that
TriDoc:a subset, possibly large of those who didn't finish were so negatively impacted
TriDoc:by poor air quality that it caused them to drop out and that the results of
TriDoc:their study would be even more dramatic.
TriDoc:If that was the case.
TriDoc:In other words, had they looked at the DNS.
TriDoc:With the impact of air pollution, be even greater than the one and a quarter percent
TriDoc:that they actually found in their paper.
TriDoc:Well, if the impacts of climate change, continue to result in worsening air
TriDoc:quality, it's going to be interesting to revisit this question in the
TriDoc:future and see if DNF rates are indeed linked to AQI in a meaningful
TriDoc:For now, my advice is keep training, but definitely pay attention to
TriDoc:the air that you're breathing.
TriDoc:Do you have a question for me to consider answering on the podcast?
TriDoc:Well, I hope that you will email At T R I underscore D O c@icloud.com or
TriDoc:drop me a note in the private Facebook group for the trademark podcast.
TriDoc:My guest on the show today is one of the regional directors of Ironman.
TriDoc:As part of his role.
TriDoc:He is responsible for building new events and managing existing
TriDoc:ones within a specific region.
TriDoc:Dave, Christen has a long history in the sport.
TriDoc:He has been with Ironman for over a decade.
TriDoc:And prior to that, worked with U S a T in various capacities.
TriDoc:He was also the race director for the Boulder tri series that at one
TriDoc:point comprised all of the 70.3.
TriDoc:The Boulder peak and the Boulder sprint races.
TriDoc:But for now, he's here to give us a look behind the curtain.
TriDoc:Just a little bit on what goes on in the vetting of potential sites for new
TriDoc:races and to see what happens behind the scenes in the lead up to existing ones.
TriDoc:Dave, thank you so much for joining me today on the TRID dock podcast.
Dave Christen:You bet, Jeff excited to be here, excited to share some
Dave Christen:of those, , discussion points.
Dave Christen:It's a fun and exciting thing to build and manage our events and
Dave Christen:happy to share how that happens.
TriDoc:So first and foremost, when it comes to the development of a new
TriDoc:event, one thing I've always been interested in, is it the location that
TriDoc:seeks out Ironman or is it Ironman?
TriDoc:That's always looking for new locations.
Dave Christen:It can be both.
Dave Christen:, I've been parts of both of those scenarios more often than not.
Dave Christen:We're very strategic and where we're pursuing our events and
Dave Christen:we're making the initial outreach.
Dave Christen:, but there's a lot of times that communities will just say, Hey,
Dave Christen:we would love to be, be considered as a potential host community.
Dave Christen:, would you chat with us a little bit and we'll go in we'll have those discussions.
Dave Christen:We'll take a look at their venues, see how it fits in our overall series portfolio.
Dave Christen:And and that can happen.
Dave Christen:But as you can imagine, we're very thoughtful as to where our athletes
Dave Christen:want to go, where they want to race and what they want to experience and that
Dave Christen:more often than not is what's driving.
Dave Christen:Our pursuit for new venues and new locations in, and amongst not just
Dave Christen:in north America, but globally.
TriDoc:I'm assuming, people have a much better understanding of what's involved.
TriDoc:Does it ever happen that a location comes to and hasn't really thought
TriDoc:out the venues or are, will they just come and say, Hey, we wanna have
TriDoc:one of these races what's involved or do they come with a whole plan?
Dave Christen:We're a tricky animal.
Dave Christen:We impact a community in a number of different ways, not just from the race
Dave Christen:perspective, but on the accommodation side of things, on the travel side of things.
Dave Christen:There's a number of logistics that we have to consider.
Dave Christen:That we work with our local communities early on to say, okay,
Dave Christen:these are the things that we need.
Dave Christen:And some of them are surprising to those host communities.
Dave Christen:Sometimes they aren't aware of the needs that we might.
Dave Christen:But that's where people like myself and others that have been around for probably
Dave Christen:entirely too long in the sport to be able to talk them through what's needed.
Dave Christen:And and those specifics, and, as you can imagine, the largest impact that
Dave Christen:we have is typically our bike course elements, 56 miles or 112 miles worth
Dave Christen:of real estate to cover can really impact not just the city, but also their regional
Dave Christen:partners at the county and state levels.
Dave Christen:So that's usually the piece that takes the most calories is to
Dave Christen:certainly build our bike courses.
Dave Christen:Cuz that's the one that you have a lot of discussions with your regional
Dave Christen:partners and not just the host community that you've started with.
TriDoc:So give us a sense of the timeline from the idea to the actual realization
TriDoc:of a new event, what are the steps that take place and how long does it all take?
Dave Christen:I think one of the fun stories we've had lately, and I
Dave Christen:can just share this one because it's actually quite similar to what our
Dave Christen:other ones go with is our brand new event at Ironman, Alaska exciting brand
Dave Christen:new venue for us that we just produced the event just over a week ago now.
Dave Christen:That from start to finish, my initial outreach really began internally
Dave Christen:with our organization to say, Hey, I think we need to give Alaska a shot.
Dave Christen:So internally we start having the conversations to say, okay, is
Dave Christen:this gonna be a good fit for us?
Dave Christen:Is this what our customer wants?
Dave Christen:Is this what our customer wants to experience?
Dave Christen:And the athletes will they enjoy?
Dave Christen:So that's really where the conversation begins and that's for Ironman,
Dave Christen:Alaska, that was right in the middle of what we would all now call the
Dave Christen:pandemic era in the middle of that timeframe, we started saying, okay,
Dave Christen:Hey, is this something possible?
Dave Christen:So 2019, 2020, those ideas started to percolate.
Dave Christen:Then we make the outreach to our now partners and friends and travel Juno
Dave Christen:and the city in borough of Juno.
Dave Christen:And that's about a 12 to 18 month window prior to the event
Dave Christen:that's happened just a week ago.
Dave Christen:So this is, a little over a year ago now that we have those initial conversations
Dave Christen:those first discussions are often very exploratory Hey, who are you?
Dave Christen:And especially, cuz it's funny in the, in Juno's case, they were
Dave Christen:like, Hey, like what do you mean you wanna put on triathlon up here?
Dave Christen:And we had a lot of fun just exploring the idea and using ag lake, which is currently
Dave Christen:a host of another triathlon there as well.
Dave Christen:And we started talking about how they only have one highway
Dave Christen:and it's 28 miles of road.
Dave Christen:And I said it was meant to be we were supposed to be with you cuz you
Dave Christen:have just enough asphalt for us to be together on, in an out and back course.
Dave Christen:And.
Dave Christen:Then we start bringing in the agency partners to vet it out.
Dave Christen:So , that looks like , your state level, your county level, in most cases Gina
Dave Christen:didn't have that, but their department of transportation partners, and we
Dave Christen:say, Hey, this is what we want to do.
Dave Christen:Do you think it's possible?
Dave Christen:And what we're looking for in those discussions are really just
Dave Christen:a agreement and principle like, Hey, I think we can make this work.
Dave Christen:Let's go for it.
Dave Christen:Barring anything that's really unusual.
Dave Christen:We'll get the approval for everyone to proceed in good faith.
Dave Christen:That's when we usually announce an event that people like you've seen us do when
Dave Christen:we were in Alaska and we announced that event that was shortly after we got
Dave Christen:the, we looked around the room with all of the permitting partners and said,
Dave Christen:Hey, do you think we can get this done?
Dave Christen:They all said, yes.
Dave Christen:So obviously we still got permits done later, later down the.
Dave Christen:But in principle, we were ready to do that together and then
Dave Christen:12 months of solid planning.
Dave Christen:And that brings us to what we got experience there.
Dave Christen:And I would say that's very similar to other marketplaces, Jeff, some
Dave Christen:of them I've done 'em faster.
Dave Christen:Salem, Oregon was one that was quite fast.
Dave Christen:We did that again in the middle of the pandemic phase, but we
Dave Christen:knew we wanted Oregon and Salem was just one of our bright and
Dave Christen:shining new partners that we have.
Dave Christen:And in north America and that, that was done in about seven months
Dave Christen:from announcement to, race day.
Dave Christen:So it can be done quickly, but most of the time it's about 12 to 18 months.
TriDoc:and what goes into deciding if the race is a success?
TriDoc:I know Alaska is small.
TriDoc:I think I saw I was about 800 athletes.
TriDoc:I don't know if that was on purpose or if that was just
TriDoc:because, okay, so that was a cap.
Dave Christen:Yeah, it was on purpose.
Dave Christen:So we, we strategically know that some of our markets can withstand and have
Dave Christen:the infrastructure to have certain amounts of people versus others.
Dave Christen:Ironman, California, on the other end of the spectrum is gonna be the largest
Dave Christen:Ironman in the history of the sport.
Dave Christen:This year in 2022, and some communities have the abilities.
Dave Christen:Sacramento's one of them that has the infrastructure.
Dave Christen:They have a world class international airport.
Dave Christen:They have plenty of housing.
Dave Christen:They've got the width of the roads, the space for us to be able to execute.
Dave Christen:We're using a stadium there.
Dave Christen:For our transition area, that's really unique and fun.
Dave Christen:And that's, that goes into those discussion points on how an event can how
Dave Christen:an event can be a certain size in Juno.
Dave Christen:The that's a very unique marketplace.
Dave Christen:We also know that it's there's logistical things that people have
Dave Christen:to consider to get up to Alaska, even though interestingly enough, Jeff, it's
Dave Christen:only a two hour flight from Seattle.
Dave Christen:It actually takes longer to fly to LA.
Dave Christen:From Seattle, but the point is that it's a, it's the final frontier.
Dave Christen:And a lot of people want to get to Alaska from different
Dave Christen:locations, Texas, Florida, the UK.
Dave Christen:And it'll take a bit to get up there.
Dave Christen:So we take all of those things into consideration.
Dave Christen:Then we start taking a look at, okay, in the series wide
Dave Christen:calendar, what's the right fit.
Dave Christen:How many athletes do we wanna put on a race course like that?
Dave Christen:And Alaska was very strategic for.
Dave Christen:Just because we know that's a very unique experience and we wanted to
Dave Christen:create a very unique and intimate experience for our athletes.
TriDoc:And how often will you look at a venue, say a venue approaches
TriDoc:you guys, how often will you look at a location or a venue and say,
TriDoc:this isn't really gonna work for us.
Dave Christen:Yeah, it happens quite a bit.
Dave Christen:We have a number of new events that we're always working on myself.
Dave Christen:I've got three or four into the future that I'm working on right now that
Dave Christen:are probably going to be events.
Dave Christen:And probably another three or four that.
Dave Christen:We're not sure yet.
Dave Christen:We're gonna have to go through the exercise and each of my
Dave Christen:regional counterparts, there's six regions in north America.
Dave Christen:Each of my regional counterparts are with the same kind of pursuit.
Dave Christen:We're looking at the future.
Dave Christen:Some events come and go.
Dave Christen:And that's reality of communities changing of our.
Dave Christen:Desires changing and we make those adjustments.
Dave Christen:Santa Rosa is a great example.
Dave Christen:They went through a number.
Dave Christen:Wildfires and economical issues in their economy that made them an unsustainable
Dave Christen:host for us for the time being.
Dave Christen:So that's why we're in Sacramento.
Dave Christen:Who's a great host for us and like those things happen.
Dave Christen:So over time we always are looking for events that are either gonna, slot into
Dave Christen:and fill those demands as is necessary.
Dave Christen:From our athletes.
Dave Christen:So that's really always percolating in the distance and
Dave Christen:we work with those communities.
Dave Christen:So there's some that are good fits to your previous question of do
Dave Christen:some people know what they're asking when they come to us and say, Hey,
Dave Christen:we wanna be a host for Ironman.
Dave Christen:Usually it starts with, do you have any water that we can swim in?
Dave Christen:If community that's in a, in an air place, doesn't have any water for us to swim
Dave Christen:in, it becomes a very quick discussion.
Dave Christen:But it's usually pretty fun have these discussions and try to figure
Dave Christen:out what can fit in different areas.
TriDoc:So need to this has been burning in the back of my mind
TriDoc:since the announcement came out.
TriDoc:I know that Morrow bay looks like a really exciting, interesting event,
TriDoc:but the reaction has been . At least amongst people I've been talking to.
TriDoc:And even among even myself, when I looked at it, I was like, whoa, the
TriDoc:water temperature that's below the cutoff where the swim gets canceled.
TriDoc:So I'm curious what goes into that kind of thought process where, cuz it seems,
TriDoc:I don't, I have no idea how signups have been going, but it just seems to
TriDoc:me that that's a perilous choice where you're announcing a water temperature
TriDoc:that's below the 52 where a swim gets.
Dave Christen:Yep.
Dave Christen:Yeah.
Dave Christen:True full disclosure.
Dave Christen:That was a typo on our website.
Dave Christen:So if you actually go to the website now it's corrected.
Dave Christen:So our average water temperature is there.
Dave Christen:As much as we would like to think that we're Bulletproof and we're
Dave Christen:perfect and we get these things right.
Dave Christen:Every time that was an instance of not getting it correct.
TriDoc:See, I didn't sign up because of that.
TriDoc:I would've signed up.
Dave Christen:Yeah.
Dave Christen:So trust me, it was it was a quick reaction from everybody
Dave Christen:internally when we saw that.
Dave Christen:But anyways, it's we expect water temperatures there to be in the higher
Dave Christen:fifties much more sustainable, obviously.
Dave Christen:Above the cutoff.
Dave Christen:That's not something that we would roll the dice on.
Dave Christen:As a matter of fact, when we look at Alaska, it's the same discussion.
Dave Christen:Although we had to shorten the swim there because of water temperatures,
Dave Christen:typically that body of water is in the low sixties to mid sixties.
Dave Christen:This time of.
Dave Christen:That I have 10 years of water data to show that did we get snake bit in 2022?
Dave Christen:The locals will tell you that it's unreliable.
Dave Christen:Like we dunno what the water are gonna be, but
TriDoc:know, weather weathers remains the unpredictable.
TriDoc:You can't predict an atmospheric river last year in Sacramento either.
TriDoc:So I get how weather is totally
Dave Christen:Yeah.
Dave Christen:And it's I seem to have atmospheric rivers following me cuz Sacramento.
Dave Christen:I was the one that grabbed the microphone and told athletes
Dave Christen:that we weren't racing that day.
Dave Christen:And in Alaska, I was the one that says to the group we
Dave Christen:cannot do 2.4 miles of swimming.
Dave Christen:And in that instance, one of my colleagues asked a great question.
Dave Christen:Would you put your 65 year old hundred and 10 pound mother in the
Dave Christen:water for two hours at 56 degrees.
Dave Christen:And the answer is no you wouldn't.
Dave Christen:And that's what we have to ask ourselves.
Dave Christen:And that's why we made the decision to allow that same person at 65 years
Dave Christen:old, 110 pounds to do 1.2 miles.
Dave Christen:Interestingly enough, as I was standing there on the shore, getting everyone
Dave Christen:was getting out of the water, I noticed one consistent trend amongst everybody,
Dave Christen:and that was their hands were white.
Dave Christen:And that to me was confirming that we made the right decision that day.
Dave Christen:Mor bay will be much warmer Mor bay, sorry, will be
Dave Christen:much warmer than 51 degrees.
Dave Christen:That was a, certainly a typo.
Dave Christen:I believe that's gonna be one of the most exciting destinations that we have.
Dave Christen:It's just such a cool spot.
Dave Christen:Early season bay area, north of LA.
Dave Christen:It's gonna be a great spot for people to to race early on and get
Dave Christen:ready for either bay area races in Santa Cruz or in Sacramento.
Dave Christen:Or the stuff in the south whether that be Arizona, Indian Wells, it's
Dave Christen:just gonna be a great spot for us.
TriDoc:I'm really relieved to hear about that water temperature.
TriDoc:Although, like I said I'm disappointed because I signed up for other
TriDoc:races now because I saw that water temperature, but I will definitely
TriDoc:keep that on my calendar for 24.
TriDoc:I do have a question for you.
TriDoc:I'm hoping I can get a spoof on the podcast here or not a spoof, a a
TriDoc:What's it called when you get a a lead the first one to break a story.
TriDoc:Anyways Boulder got moved to June and everybody is speculating
TriDoc:that the Ironman's coming back.
TriDoc:Are you at Liberty to tell us whether or not that's the case?
Dave Christen:Yeah, I am.
Dave Christen:And it's currently not part of the plan.
Dave Christen:One of the decisions that we made for Boulder 70.3 to move into June was when
Dave Christen:we look at the series wide calendar, as we were looking at everybody shifting
Dave Christen:and you look at things like St.
Dave Christen:George, you look at COA, you look at how we were adding at
Dave Christen:events in Oregon and Seattle.
Dave Christen:And we look at the demos and where people are traveling.
Dave Christen:We were noticing that weekend, especially with Alaska there, with
Dave Christen:Ironman Canada shortly thereafter.
Dave Christen:All of the things that were happening, that we were not
Dave Christen:properly spaced with that event.
Dave Christen:It wasn't sitting in the right spot.
Dave Christen:Then we considered also with just the overall discussion on what's happening
Dave Christen:with weather patterns in general and heat patterns in general, what's the
Dave Christen:best fit for our Boulder 70.3 last.
Dave Christen:If you recall, we had significant smoke from wildfires.
Dave Christen:It was actually the lowest air quality in the world that day.
Dave Christen:And we, those are things that we have to consider as the world changes and adjusts.
Dave Christen:We also have to adjust and June is a better fit.
Dave Christen:And a number of RA reasons there also back to the previous discussion about
Dave Christen:our host communities, we work carefully with the Boulder co uh, Boulder the city
Dave Christen:of boulders convention visitors bureau.
Dave Christen:And when you look at their overall travel patterns, what's the best
Dave Christen:fit for them as an economy as well.
Dave Christen:Whereas the best bang for the buck for the city of Boulder and for
Dave Christen:the region cuz that those economics spill into Broomfield Louisville.
Dave Christen:And to, to Longmont, to Denver.
Dave Christen:So what's the best fit for them as well as we have those discussions and June
Dave Christen:was a better fit on a number of different fronts as the guy that launched Ironman,
Dave Christen:Boulder, and and saw that race B as it was I certainly have a love affair with
Dave Christen:racing long and that, that community, but that's currently not in the.
TriDoc:Yeah.
TriDoc:I think that makes total sense.
TriDoc:Everything you said makes sense.
TriDoc:I've raced it both June and August.
TriDoc:There's been very hot days in June as well, but it tends to
TriDoc:be more predictably, less hot.
TriDoc:And I think the thing I like most about June is showing up at the reservoir
TriDoc:at five and the sun's already been up for half an hour, which is nice.
TriDoc:What determines if a race is not gonna stay on the calendar?
TriDoc:Obviously there.
TriDoc:There are issues like communities, like you mentioned earlier we were, we're
TriDoc:watching what's going on with lake PLA.
TriDoc:We saw Whistler decide they had enough which was great for Penticton.
TriDoc:But I'm just curious when a race disappears, like I remember.
TriDoc:When I first moved here, I participated in a race in Kansas,
TriDoc:which was surprisingly popular.
TriDoc:I was always amazed at how many people showed up to that
TriDoc:race, given where it was.
TriDoc:And it's, it wasn't the most exciting race, but it disappeared,
TriDoc:even though it seemed to get a lot of people showing up to it.
TriDoc:So I, I'm just curious when a race gets removed from the calendar what are some
TriDoc:of the common reasons that happens?
Dave Christen:Yeah, the iron, because we're on the topic of Ironman Boulder.
Dave Christen:I had a, I was giving a tour in our warehouse in Louisville to some, up to
Dave Christen:a tri club that we were working with.
Dave Christen:And somebody asked the question as to why Ironman Boulder was going away.
Dave Christen:And I said you made that decision.
Dave Christen:Athletes made that decision and that we typically watch the
Dave Christen:momentum of what our athletes are choosing and where they're going.
Dave Christen:And that's often an indicator for us, whether or not an event has either a
Dave Christen:run its course or B as popular enough to continue to be on our calendar.
Dave Christen:So when you look at all of the ones that you just mentioned there's usually
Dave Christen:a discussion, both, both from the economical side, the political side.
Dave Christen:And then the other big one is gonna be athlete demand.
Dave Christen:And that's typically driving that discussion.
Dave Christen:Lauren Kansas is an interesting one because you brought that one up.
Dave Christen:That one is it was popular.
Dave Christen:There was a lot of athletes that would still go to that.
Dave Christen:And I think there's a, and this is just we look at a number of factors, not just
Dave Christen:the total head confidence on our race.
Dave Christen:What does it cost for us to produce the event?
Dave Christen:How many calories is it taking for us to get equipment and people there?
Dave Christen:And is that the best investment for us in Lawrence, Kansas, or is the best
Dave Christen:investment for us in Salem, Oregon?
Dave Christen:Not that those were the two that we were weighing against each other, but we have.
Dave Christen:Hyper successsful event in Oregon.
Dave Christen:Right now, if we had another event that we were holding that up against,
Dave Christen:and we said, which one sticks around.
Dave Christen:We're gonna stick obviously with the one that we think has
Dave Christen:the longer term future for us.
Dave Christen:And Lawrence was a beautiful venue for us for a long time.
Dave Christen:Our teams would camp along with athletes and RVs and all the things.
Dave Christen:And it was a big religious revival of triathlon in many ways in Kansas.
Dave Christen:And that is unique much like Byman was much like.
Dave Christen:Wildflower was, so those things come and go.
Dave Christen:And that Lawrence was an example of something that was
Dave Christen:a great time while we had it.
Dave Christen:And onto the next one.
TriDoc:You mentioned Boulder and it's funny.
TriDoc:I am not married to an Ironman in Boulder at all.
TriDoc:I, I did the Ironman in Boulder.
TriDoc:I thought it was a great event.
TriDoc:I, Boulder always faces the issue of altitude and there's this perception that
TriDoc:coming to altitude to do an Ironman is somehow impossible, which I always find
TriDoc:amazing because it's just not the case.
TriDoc:I did think Ironman Boulder, since we're talking about it.
TriDoc:I did think Ironman Boulder was hampered by exactly what you mentioned before.
TriDoc:It's August date because it tended every year to just be so hot.
TriDoc:Except for that last year, when it, they got a free cold snap, but it like, I did
TriDoc:the raise, it was like 106 on the run.
TriDoc:It was just awful.
TriDoc:And the weather was, does tend to be more predictable in June.
TriDoc:Although you, then, you sometimes get the afternoon storms.
TriDoc:Listen, Boulder's a tough venue for an Ironman, just because
TriDoc:mountain weather is so tough.
TriDoc:And you're with the altitude.
TriDoc:And I, I thought the writing was on the wall for that one, because
TriDoc:you could see it was all locals for the most part that were signing up.
TriDoc:And there's only so many Ironmen that a local is gonna do.
TriDoc:And so it was pretty I think you're right.
TriDoc:The athletes chose It was a I still think of all the Ironmans I've done.
TriDoc:It's it was one of my favorites because it just is such a beautiful
TriDoc:place to do a long course.
TriDoc:It's hampered by it.
TriDoc:The perception of people who would come here by of altitude.
TriDoc:And there's not much you can do about it.
TriDoc:I wanna shift gears.
Dave Christen:Boulder, 70.3 is one of the fastest 70 point threes
Dave Christen:Air is thin.
Dave Christen:Air is fast air and a lot of people will look at altitude and they'll say, oh my
Dave Christen:goodness, what am I like signing up for?
Dave Christen:But it really is one of the fastest places on the planet to ride a bike.
Dave Christen:And I think Ironman Boulder was in my opinion, just because I built
Dave Christen:it this way was an honest course.
Dave Christen:Like it was a tough man's bike course.
Dave Christen:Like especially the first couple of years like those, that course went out way up
Dave Christen:north way out, we way out east, sorry.
Dave Christen:That would be where I'd go out and ride hard.
Dave Christen:If I wanted to get a big day and I would do that.
Dave Christen:And it was an honest course.
Dave Christen:So I'm certainly bummed to see that it didn't have as much success as
Dave Christen:it, as I wanted it to have, but the fact that we raised for five years in
Dave Christen:Boulder, like that was truly special.
Dave Christen:And one of what many people consider to be triathlons, one of triathlons
Dave Christen:homes in Boulder, Colorado.
TriDoc:The best part about the Ironman was that the run course
TriDoc:had shade as opposed to that 70.3 course, which is just relentless.
TriDoc:I wanna shift gears just a little bit and talk about the the days leading up.
TriDoc:To a, an existing event.
TriDoc:We watch on Facebook.
TriDoc:We see the notifications, oh, the trucks are here and everybody starts
TriDoc:to get excited as they're, nervously as age groupers, packing up their
TriDoc:stuff, doing their final prep.
TriDoc:So what goes on in the days leading up?
TriDoc:Obviously we know there's some infrastructure stuff but give us a peak
TriDoc:behind the curtain to see what are, what is going on amongst the Ironman staff
TriDoc:to, to get a course ready for, you know,
Dave Christen:Yeah, we each, market's a little bit different if it's a new
Dave Christen:market we're in there earlier than we are in other markets, like a Colene or
Dave Christen:lake Placid where we've been for a very long time, we can usually show up to
Dave Christen:those markets a little bit later, brand new markets, cuz we're on that topic.
Dave Christen:We'll typically have our race directors in at least one, if not
Dave Christen:two weeks prior to actual race.
Dave Christen:And they'll be doing kind of those final touches, those prepped meetings, making
Dave Christen:sure our suppliers are good catering to heavy equipment to the infrastructure
Dave Christen:that goes in our logistics team which actually my brother works on they're
Dave Christen:responsible for moving our semis around the country and all of that equipment.
Dave Christen:So those things are usually for our Ironmans in about two weeks
Dave Christen:prior for our 70 point threes.
Dave Christen:They're.
Dave Christen:About a week prior.
Dave Christen:And those that team comes along with it.
Dave Christen:And as soon as things start hitting the ground, you start to see our
Dave Christen:team building throughout the week.
Dave Christen:I'm going TRO tomorrow for Ironman for Ironman there, we've had.
Dave Christen:Our race directors been doing work since last week, like heavy work.
Dave Christen:Whether that be installing like actual equipment, receiving
Dave Christen:equipment, receiving supplies.
Dave Christen:And then most of our team is arriving yesterday and today.
Dave Christen:And then the final pieces are tomorrow and Thursday in terms of our staff
Dave Christen:members, typically in Ironman.
Dave Christen:And when we were in Alaska last week, we had about 50 to 60 staff members
Dave Christen:that are our core group of people that travel around the country.
Dave Christen:And do this with us, whether that be people that do this as a side gig we
Dave Christen:have a lot of teachers that in the summer they work with us or retired
Dave Christen:police officers or veterans that just of dabble with us here and there.
Dave Christen:And then we have, obviously full-time employees like myself
Dave Christen:that do this as a full-time job.
Dave Christen:So it's a good mix of people.
Dave Christen:And when we show up, it is just, it's a lot of it's muscle memory.
Dave Christen:The team knows, I always tell our race directors, good luck.
Dave Christen:You build a plan.
Dave Christen:And then when our team shows up, they're gonna do whatever they want anyways.
Dave Christen:And that's a joke that we use to reflect that our team is very experienced and
Dave Christen:ex and good at taking, the guidelines that our race directors build with our
Dave Christen:permits and with our local partners, hand that over to our very experienced team.
Dave Christen:And they're the ones that go and execute and adjust as needed.
Dave Christen:And get flexible.
Dave Christen:Yeah, it's a logistical, it's a logistical lift.
Dave Christen:It's project management at its finance with one day to get it right.
Dave Christen:You only have one day.
Dave Christen:We told athletes on August 7th and 2022, we were gonna put on a race in
Dave Christen:Alaska and they booked flights and they booked hotels and they plan their
Dave Christen:family's experiences around that.
Dave Christen:But we don't get to say, oh, you know what, we're gonna be a week late.
Dave Christen:We don't get to say, Hey, we're gonna miss it by a day.
Dave Christen:And a.
Dave Christen:We have to be right on one day.
Dave Christen:So that's that's the sharp end of the spear to keep us keep us focused.
TriDoc:What are the typical pinch points that can cause hiccups at the last minute?
Dave Christen:The ebb and flow.
Dave Christen:In my time here sometimes right now it's certainly around supply chain.
Dave Christen:I think that's a global issue that everybody's hyper aware of.
Dave Christen:So we're certainly tracking that one carefully.
Dave Christen:So what we do there is we adjust obviously our lead times and staging equipment
Dave Christen:ahead of time, as opposed to receiving it in real time, et cetera, et cetera.
Dave Christen:Sometimes it's sometimes it's related to the environment of how the triathlon
Dave Christen:industry is evolving, whether that be demand, increasing demand, slowing
Dave Christen:sometimes it's related around certain venues have different restraints.
Dave Christen:I keep, we keep talking about Alaska's just because it's there,
Dave Christen:but that's a landlocked island.
Dave Christen:So those are.
Dave Christen:Unique elements for us to get equipment up there and manage that.
Dave Christen:Whereas in Sacramento, our challenges, there are, how do we
Dave Christen:manage the farm movements on the river Delta that's south of town.
Dave Christen:So how do we manage those groups and make sure that they're operational
Dave Christen:on Sundays in October, as well as our race on that same day.
Dave Christen:So what, one of the greatest things about what we do is our problems
Dave Christen:and our challenges are the, are different everywhere we go.
Dave Christen:And it creates this level of creativity and flexibility.
Dave Christen:That is PR in many ways, unlike any other industry, cuz we can, we get to think
Dave Christen:about how do we do things differently.
Dave Christen:I always tell people our learning curve is really shallow cuz we do.
Dave Christen:Every other week, if not every week, somewhere else in a different market.
Dave Christen:And when we learn something in one market, we get to then trickle that into our
Dave Christen:other marketplaces much faster than some other event companies that only have
Dave Christen:one event a year or two events a year.
Dave Christen:And they have to wait 360 to try again.
TriDoc:So like an athlete, where we're stressed out, leading
TriDoc:up to the moment we start.
TriDoc:And then once you start, you just go into, autopilot is the most stressful
TriDoc:part for you guys, the lead up or is the day itself the most stressful part?
Dave Christen:For certainly the lead up.
Dave Christen:If you see any of our staff running around on race day it's cuz we
Dave Christen:didn't do our job six months.
Dave Christen:And I truly believe that.
Dave Christen:And I push on our team really hard when I see that.
Dave Christen:And I observe that on race week and I see our team trying to struggle with
Dave Christen:something that they're trying to fix.
Dave Christen:I always ask the questions.
Dave Christen:Where was this?
Dave Christen:Three months ago?
Dave Christen:Where was this?
Dave Christen:Six months ago.
Dave Christen:Some of them are unpredictable when you're in new markets.
Dave Christen:You don't know what you don't know until you see it.
Dave Christen:But when you're in cour d'Alene and you see an issue show up when we've been there
Dave Christen:for north of 15 years, Where was this?
Dave Christen:Six months ago, mean somebody wasn't doing their job.
Dave Christen:And that's okay.
Dave Christen:That's every business, every industry.
Dave Christen:But those are the things that we can learn on and get better.
Dave Christen:So on race day, we certainly are.
Dave Christen:We're very alert.
Dave Christen:We're very aware, but what I like to think is that we've accomplished what our job
Dave Christen:needed to be, so that we can then focus on the important things on race day,
Dave Christen:which is keeping you guys safe which is keeping the experience high managing our
Dave Christen:community relationships well because if you're chasing the things that you should
Dave Christen:have been chasing three months ago, you don't have time to fix the safety and the
Dave Christen:the relational stuff that you wanna fix.
TriDoc:And I imagine, you've got so much experience at this point.
TriDoc:The past informs the present, which informs the future.
TriDoc:And there's lots of checklists and, I'm sure it's in a lot of ways it's probably
TriDoc:wrote I'm curious as an athlete who always fills out those post race surveys,
TriDoc:how much do they get looked at and how much do they inform what happens in the.
Dave Christen:Tons.
Dave Christen:Tons it is our chief metric number one metric.
Dave Christen:I would say at my level gosh, I probably spend.
Dave Christen:On each race at least a full working week, post race, digesting what the
Dave Christen:athletes are saying at least a full week.
Dave Christen:It might not be like full five straight days, but I'm consuming that
Dave Christen:information on flights to wherever and I'm sitting there and I'm trying
Dave Christen:to pour over the athlete comments.
Dave Christen:As they come in, so we have two different things that come at us.
Dave Christen:So there's there.
Dave Christen:The first thing that comes at us is the simple data that comes back of
Dave Christen:I'm satisfied or I'm unsatisfied.
Dave Christen:So those are numbers.
Dave Christen:We call that like that's just the real data that comes back.
Dave Christen:And then there's a different set of information that comes that we call
Dave Christen:the verbatim, which is basically your words, which is the words that
Dave Christen:come, that are literally written on the keyboard in the survey to us.
Dave Christen:And that.
Dave Christen:Pages upon pages of comments per event.
Dave Christen:And to me, I tell our team this quite a bit.
Dave Christen:If you see something show up more than 15 times in your verbatim, it's
Dave Christen:a problem that means 15 different people experienced it in a similar way.
Dave Christen:Which means we now need to identify that as a key metric or a key, milestone for
Dave Christen:us to accomplish, some people are gonna have very unique, one off experiences.
Dave Christen:My parking experience was this, so that we're gonna use the Boulder reservoir,
Dave Christen:cuz that might be part of your audience.
Dave Christen:One person might get parked in a position at the Boulder reservoir.
Dave Christen:That's tricky.
Dave Christen:And if you know that reservoir for your listeners you have to bear
Dave Christen:with me as someone that's done that.
Dave Christen:15 years.
Dave Christen:It feels like it's difficult to park you all at the reservoir.
Dave Christen:And sometimes we get it right.
Dave Christen:And sometimes we get it 90%.
Dave Christen:But that one person might have had that specific experience.
Dave Christen:So we have to carefully look at that response versus the
Dave Christen:trends that we see in verbatim.
Dave Christen:And when we start seeing trends, like I didn't like this and the
Dave Christen:same person says it similarly, and another person says it similar.
Dave Christen:All of a sudden, those are the things that we're looking for.
Dave Christen:So to answer your question, a ton, it's a mandate from the top, from Andrew
Dave Christen:Messick himself our top of the food chain.
Dave Christen:He spends a lot of time in them and that's how we get better.
Dave Christen:There's no other tool that we have other than word of mouth and
Dave Christen:that can be pretty unreliable.
Dave Christen:So
TriDoc:That's great to know.
TriDoc:Is there a high response rate to those
Dave Christen:yeah, we actually have one of the highest response
Dave Christen:rates in the industry when other like third parties look.
Dave Christen:Our consumer responses it's unprecedented in many ways.
TriDoc:triathletes are nothing.
TriDoc:If not extremely passionate and willing to give feedback,
Dave Christen:I'm glad you said it.
Dave Christen:I was gonna say it very similarly.
Dave Christen:So yeah, I think that's one of the greatest things I like about our industry
Dave Christen:is that our athletes have the desire to see things done a certain way.
Dave Christen:And they're willing to share that with you.
Dave Christen:Gosh, can you imagine if you were trying to develop a business model on
Dave Christen:people that didn't communicate to you?
Dave Christen:The running industry is very much like this cuz we also do running races and
Dave Christen:you don't get nearly as much feedback as you do on the triathlon side of the.
Dave Christen:Athletes provide very specific, very detailed information.
Dave Christen:But what's really interesting is there's often always a
Dave Christen:suggestion that goes with it.
Dave Christen:It's not a parking was garbage and that's it.
Dave Christen:It's parking was poorly done.
Dave Christen:What if you did this?
Dave Christen:That's the piece that's really interesting.
Dave Christen:And you can find those in our verbatims, which I referenced before where athletes
Dave Christen:are giving you very specifics, cuz like you've been to the reservoir enough times.
Dave Christen:You get it and you understand what if we did this?
Dave Christen:And those are ideas, are those things I'd find and I'm like,
Dave Christen:let's go, let's try that.
TriDoc:Yeah.
TriDoc:All right.
TriDoc:I have one final question.
TriDoc:It harkens back to something you mentioned earlier, which is when you
TriDoc:look at race venues, you consider things like ability of the community
TriDoc:to host the number of participants.
TriDoc:I know that you're not involved with world championships, and I know that you can't
TriDoc:answer this question completely, but.
TriDoc:Kona.
TriDoc:Kona's a big problem now.
TriDoc:I've heard this from tons and tons of people.
TriDoc:I know for myself this year with the two day event accommodations
TriDoc:are through the roof.
TriDoc:It's discouraging a lot of people from participating.
TriDoc:I know that there's an ongoing debate about what to do about Kona because
TriDoc:of the affinity and the history St.
TriDoc:George was hugely successful.
TriDoc:Is that going to factor into a decision about whether or not
TriDoc:to rotate the race out of Kona?
TriDoc:Either permanently or on a rolling or rotating basis, because
TriDoc:accommodations are clearly an issue.
Dave Christen:Yeah you raised some really great points that
Dave Christen:we talk about internally a lot.
Dave Christen:And I do spend a good bit of time with our world championships team.
Dave Christen:As you guys know it, our 70.3 world championship event does rotate.
Dave Christen:So a lot of us are involved in okay.
Dave Christen:Where, when is that coming back to for, in my case, and my area of influence.
Dave Christen:When is that coming back to the United States, after it's in
Dave Christen:LATI and so on and so forth.
Dave Christen:So we're already down the road looking at those those discussion points.
Dave Christen:And with our Ironman world championship it's a magical place.
Dave Christen:And everybody knows specifically why Conna is incredibly successful because
Dave Christen:spiritually it is part of our sport.
Dave Christen:It became a, an important place for everyone to spend time and
Dave Christen:race at and a place that everybody wants to get to our efforts.
Dave Christen:As you see us manage that discussion point are to try to create that unique
Dave Christen:experience, that magical experience for as many people as we possibly can.
Dave Christen:But it is a world championship.
Dave Christen:It needs to be it needs to be something that's a challenge to get into.
Dave Christen:It needs to be something that is hard if it's not a world
Dave Christen:championship, what else is it?
Dave Christen:And I'm proud of our team and managing that discussion.
Dave Christen:It's our success is in St.
Dave Christen:George are certainly ones that are learning and they're gonna build
Dave Christen:into our learning curve there and decisions that we make for our
Dave Christen:world championships in the future.
Dave Christen:And Kona as we, we go back there in October.
Dave Christen:Will be nothing short of amazing.
Dave Christen:And I think as we continue to learn and educate ourselves internally that you'll
Dave Christen:see decisions based on good quality data.
Dave Christen:Good quality experiences from our athlete surveys referenced before.
Dave Christen:And those are things that we're gonna take seriously.
TriDoc:Yeah, and I wanna be clear.
TriDoc:I, 100% support the two day format.
TriDoc:I think the women deserve their own day.
TriDoc:I mentioned this when I talked to Heather fur, I think it would be
TriDoc:brilliant to actually split the race in two, have the men's race.
TriDoc:One year, the men's races in Kona, the women's race is somewhere else.
TriDoc:It doesn't have to be on the same day.
TriDoc:Sorry.
TriDoc:It obviously wouldn't be on the same day, but it doesn't
TriDoc:have to be on the same weekend.
TriDoc:And that would release the burden on the accommodations in Kona.
TriDoc:And it would allow everybody to still rotate through Kona
TriDoc:because you would alternate years.
TriDoc:So the men in Kona one year, the women in Kona the next year and you would have
TriDoc:that rotating aspect of the race going to other really exciting destinations St.
TriDoc:George Neese, whatever.
Dave Christen:I think that's the, I think that's the point, right?
Dave Christen:Is the group is watching carefully.
Dave Christen:What is happening.
Dave Christen:Our team is very aware of many of the things that you discussed.
Dave Christen:And and I think those are those all build into, as we talked about earlier
Dave Christen:with other events, those are the things that build into the discussion
Dave Christen:point on what we do with our events.
Dave Christen:So the, the message needs to be to our athletes is that those things.
Dave Christen:Are not lost on our group and continue to provide that
Dave Christen:feedback through either the, or
Dave Christen:listen carefully to those things.
TriDoc:Yeah, I'm nothing.
TriDoc:If not if completely impressed with Ironman events at both 70.3 and full,
TriDoc:it doesn't matter if it's the first time an event is put on or the millions
TriDoc:time you get a quality product.
TriDoc:And I know that there's a lot of people out there who will.
TriDoc:Find something to complain about.
TriDoc:And, the recent thing to complain about is entry costs, but entry costs are clearly
TriDoc:supporting our very high quality event.
TriDoc:And so thank you to you and your team for doing the ongoing work.
TriDoc:And thank you so much, Dave, for being here to talk to me about it.
TriDoc:I really appreciate it was a very informative conversation and I
TriDoc:personally learned quite a lot.
Dave Christen:Absolutely happy to share and look forward to seeing
Dave Christen:other people at the start line.
Dave Christen:And we'll continue to try to get better.
Dave Christen:You can count on that from us.
TriDoc:And that's it for another episode, the TRID doc podcast
TriDoc:is produced and edited by me.
TriDoc:Jeff Sanko along with my interns.
TriDoc:I'm agent Johnson.
TriDoc:This is special agent Johnson.
TriDoc:Oh, how you doing no relation?
TriDoc:I'm uh, I'm Jeff Sanko uh, the, the TRID doc.
TriDoc:I'm in charge here.
TriDoc:Not anymore.
TriDoc:Those interns are Ian Johnson and Ben Johnson.
TriDoc:You can find the show notes for everything discussed on the show
TriDoc:today, as well as archives of previous episodes@triddocpodcast.com.
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TriDoc:of Multisport until then remember 1121 and train hard, train healthy.